WORDPRESS TRAINING CONTENTS

Agenda 1-day WordPress Training

• sBasics of search engine optimization (SEO)
• Top 5 SEO best practices to increase a website’s chances of ranking well in Google search results

Introduction

• Brief background on WordPress, its origins, and why over 30% of all websites on the internet are now based on WordPress.
• Explanation of the basic structure of WordPress websites, and the interplay between WordPress, themes, and plugins.

Layout Selection

• Options for finding and selecting a WordPress theme
• Differences between free themes, marketplace themes, and agency themes
• How to identify the underlying theme of any WordPress website

Publishing content

• Creating posts and pages: when to use each format
• Publishing text, headlines, videos, maps, images, forms and links
• Making important basic settings, such as defining the URL structure, setting the homepage, and managing discussions
• Creating navigation bars (menus)
• Designing the sidebar with widgets

Design

• Customizing the website design, including examples of working with a page builder
• Creating templates for pages and posts

Using Additional Programs (Plugins)

• How to use additional programs (plugins)
• Essential plugins for any WordPress website, including those for security and backups, speed optimization, data protection compliance, and SEO

SEO

• Basics of search engine optimization (SEO)
• Top 5 SEO measures to increase website’s chances to rank well in Google search results

Conclusion

• Summary, reflection, questions and next steps

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