Data Storytelling Workshop | 1-Day Analytics & Visualisation Training for Teams | Onsite & Remote
Learn to explore and explain data for actionable insights
We teach your team a universal data analytics, design and storytelling framework that turns data into clear business insights.
What Your Teams Will Experience
1-Day Data Storytelling Workshop Agenda
Data Exploration & Analytics
Exploring Data for Insight — Turning Numbers into Understanding
In the first part of the Data Storytelling Workshop, participants build the analytical foundation required for credible data communication.
Before data can be visualised or presented, it must be explored, structured and understood. This module focuses on developing a systematic approach to analysing datasets, identifying patterns and explaining business performance.
Participants learn how to move beyond surface-level reporting and uncover the drivers behind key metrics.
Explaining variance
A core expectation of business stakeholders is understanding why results differ from expectations. Participants therefore work with structured variance analysis methods, including:
- Plan vs. actual comparisons
- Issue tree logic for structured problem solving
This enables them to break down complex performance questions into manageable analytical components.
Root cause analysis
To move from observation to explanation, participants apply proven problem-solving techniques such as:
- 5 Whys analysis
- Fishbone (Ishikawa) diagrams
These methods help identify underlying causes rather than symptoms.
Framing insights for decision-making
Exploration only creates value when translated into insight. Participants learn how to formulate clear analytical statements by answering key questions:
- What changed?
- How significant is the change?
- What caused it?
- What does it imply?
They practise transforming analysis into concise insight messages that prepare the foundation for executive storytelling.
Data Storytelling & Visualisation
Turning insights into clear, compelling visual narratives
The focus lies on clarity, perception and decision-oriented communication — ensuring that data is not only correct, but understood.
Psychological foundations of visual perception
Participants explore how people perceive, process and interpret visual information.
They learn:
- How the brain scans charts and slides
- What makes data easy — or difficult — to understand
- How cognitive load affects decision-making
This foundation ensures visualisations are designed for human understanding, not technical accuracy alone.
Core principles of effective slide design
Participants apply essential visual structuring principles to improve clarity and readability, including:
- Principle of Proximity
- Principle of Connectedness
- Principle of Similarity
- Principle of Region
These design techniques help structure information logically and guide the audience through complex content.
Choosing the right chart type
Selecting the appropriate visual format is critical for accurate communication. Participants learn how to match chart types to analytical questions and communication goals, ensuring the visual supports — rather than distorts — the message.
Advanced chart applications
Participants learn how to create a broader range of visual formats, including:
- Dot plots
- Integrated / overlapping bar charts
- Benchmark charts
- Histograms
- Waterfall and bridge charts
- Gantt charts
Data Storytelling Trainer
Your trainer for the Data Storytelling Workshop is SkillDay founder and CEO Joern Steinz (MBA).
He brings over 15 years of professional experience as a consultant at Accenture and as a manager in Corporate Development at XING AG and the freenet Group. In these roles, he applied data visualisation and analytics on an almost daily basis to support management decision-making and strategic initiatives.
Joern Steinz is an MBA graduate of EADA Business School and has been delivering practical, business-focused training programmes since 2014. As founder and CEO of SkillDay, he supports teams and leaders across Europe in communicating complex information clearly, visually and convincingly.
His references as an in-company trainer include Allianz, Audi, Bayer, EDEKA, Porsche and more than 300 additional organisations. His workshops are rated on average 4.9 out of 5 stars by participants.
Inquiry & Contact
Get in touch to discuss your in-company Data Storytelling workshop. Use the contact form below — we’ll respond within 24 hours.
+491755664329