Content 1-day Design Thinking Workshop
09:00 – Welcome and Introduction
- Warm-up exercise on creativity and visualization
- Origins and Fundamentals of Design Thinking:
- Why has Design Thinking become the leading innovation method of our time?
- Contextualizing Design Thinking within other innovation methodologies
- The role of IDEO, David Kelley & Hasso Plattner
- Real-world examples: Airbnb, GE, Apple, IKEA
- Overview of the Design Thinking process and its key stages
- Selection of the Design Challenge for the workshop
10:30 – Break (15 minutes)
10:45 – Problem Space
Understanding the User
- Systematic identification of opportunities for improvement
- Customer Journey Mapping of the current state and identifying key pain points
- Introduction to the concept of Peak Moments
- Applying the Jobs-to-be-Done Framework
- Creating a Target Persona:
- Using Lego® Serious Play® to build a holistic model of the target audience
Problem Statement
- Defining the problem with a “How-might-we” question
- Setting boundaries for the solution space
12:00 – Group Lunch (1 hour)
13:00 – Solution Space
Ideation (13:00 – 14:30)
- Hands-on ideation exercises:
- Brainwriting: Silent brainstorming for idea generation
- Traditional brainstorming
- Perspective shifts using Inspiration Cards and cross-industry examples
- Mashups: Combining ideas to create innovative solutions
Idea Selection
- Buffet Method
- Criteria for evaluating ideas
- Impact-Effort Chart
14:30 – Break (15 minutes)
14:45 – Rapid Prototyping
- Storytelling and visualization techniques
- Works-Like Storyboarding
- Showcasing ideas in an “Art Gallery” format
- Developing a collaborative Works-Like Prototype
15:30 – Testing
- Structuring and conducting user tests
- Formulating hypotheses for testing
- Interview techniques for gathering feedback
- Presenting solutions
- Iterating based on user feedback
16:00 – Reflection and Q&A
- Summary of workshop outcomes
- Reflection and Q&A session
- Recommendations for applying Design Thinking in daily work
- Closing exercise to reinforce the Design Thinking mindset
17:00 – Closing & Certification
- Distribution of personalized Design Thinking Certificates
- Workshop materials, including templates for practical application
Certification & Materials
All participants receive:
- A personalized certificate of participation
- Comprehensive workshop materials and templates to apply Design Thinking in their daily work
Design Thinking Trainer
Joern Steinz (MBA)
Design Thinking Workshop Facilitator & Trainer
Joern Steinz is the founder of INNOMINDS, a leading innovation training and consulting firm based in Hamburg, Germany. With over a decade of experience in facilitating Design Thinking workshops, Joern has empowered organizations around the world to enhance creativity, tackle complex challenges, and accelerate innovation.
His expertise stems from extensive hands-on professional experience, advanced training, and education from renowned institutions such as IDEO and the Hasso Plattner Institute. Joern combines a profound understanding of Design Thinking principles with real-world application, ensuring that every session is tailored, highly engaging, and results-oriented.
Though based in Hamburg, Joern is an internationally active trainer, bringing his unique knowledge and innovative approach to teams globally. Whether collaborating with startups or multinational corporations, his workshops consistently deliver actionable insights, dynamic learning experiences, and long-term impact.
Joern’s mission is to inspire individuals and organizations to adopt a human-centered mindset that drives innovation and unlocks their potential. He holds an MBA from the EADA Business School in Barcelona and is a former consultant with Accenture, further enriching his multifaceted expertise in innovation and strategy.
Joern´s clients include prominent companies like Allianz, Bayer, Capgemini, DHL, E.ON, Ferrero, Horváth & Partners, Lufthansa, McKinsey & Company, Personio, PwC, Sanofi, Siemens, and Volkswagen, along with numerous agencies, trainers, coaches, and consultants.