Workshops with LEGO® SERIOUS PLAY® in Europe

About our Workshops with LEGO® SERIOUS PLAY®

Our workshops with LEGO® SERIOUS PLAY® make everybody actively participate, instead of passively following a session. By building with LEGO® bricks, participants develop a shared language and shared understanding that makes abstract ideas visible, tangible and easy to discuss. This approach helps teams align on strategy, foster innovation and strengthen collaboration in a way that traditional workshops cannot achieve.

LEGO® SERIOUS PLAY® encourages openness, clear communication and lasting impact. Our workshops are ideal for leadership teams, organizational development projects, strategy processes and team building initiatives across Europe.

The origins of LEGO® SERIOUS PLAY®

LEGO® SERIOUS PLAY® was developed in the late 1990s by the LEGO® Group together with professors Johan Roos and Bart Victor at IMD Business School in Switzerland. Their work showed that hands-on, minds-on exploration leads to deeper insight and more effective problem solving. Originally created as a strategic tool for executive teams to explore complex challenges and improve communication, it has since been adopted worldwide by organizations of all sizes. Today, LEGO® SERIOUS PLAY® is a well-established facilitation approach that helps groups think more creatively and collaboratively.

Why LEGO® SERIOUS PLAY® works

Traditional meetings often favour the loudest voices, while others remain hesitant to contribute. With LEGO® SERIOUS PLAY®, every participant is engaged and actively involved. By building models with bricks, ideas are represented equally and the focus shifts from abstract discussion to concrete visualization. Complex problems become easier to understand when teams can literally see the system they are working with. Connections, dependencies and potential risks or opportunities become visible through the models built together.

Materials included – for up to 20 participants

For our workshops, we bring all required LEGO® SERIOUS PLAY® materials to your location. This includes enough sets and elements for groups of up to 20 participants, suitable for shorter skills-building sessions and intensive 1–2 day formats. The materials we provide include:

LEGO® SERIOUS PLAY® Starter Kits

The Starter Kit is designed for individual use. It provides a rich variety of LEGO® bricks that go far beyond a basic introduction. Participants can build simple models as well as dive into imaginative and problem-solving tasks.

LEGO® SERIOUS PLAY® Identity and Landscape Kit (2000430)

This kit supports groups of 10–12 participants in workshops longer than 3–5 hours. It is designed for deeper exploration of team identity, organizational roles and complex systems.

LEGO® SERIOUS PLAY® Connections Kit

Used together with the Starter Kit and Identity and Landscape Kit, this set supports workshops that explore relationships, dependencies and networks within business systems. It is especially valuable for 1–2 day workshops with groups of 10–12 participants.

Workshop formats and applications

Our workshops with LEGO® SERIOUS PLAY® are tailored to your goals. Here are concrete examples of what clients typically use them for:

Organizational Development & Change

• Visualize the current and desired organizational structure
• Clarify roles and responsibilities across departments
• Explore cultural values and how they influence collaboration
• Example: A mid-sized consulting firm redesigned its setup after a merger to integrate teams more smoothly.

Strategy Development

• Map the market landscape and key competitors
• Build future scenarios to prepare for uncertainty
• Identify opportunities and risks in changing environments
• Example: An international logistics company aligned on how digitalization would transform customer services.

Team Building & Collaboration

• Define team values and what success means for the group
• Understand individual roles, strengths and expectations
• Improve trust and communication in cross-functional teams
• Example: A financial services provider used LEGO® SERIOUS PLAY® for a new project team to align on goals and ways of working.

Leadership Alignment

• Develop a shared vision among senior leaders
• Explore leadership expectations and decision-making principles
• Create alignment around long-term goals
• Example: A European manufacturer engaged its top managers in a 2-day session to align strategy and leadership culture.

Innovation & Problem Solving

• Generate new product and service ideas
• Explore customer journeys and pain points in a tangible way
• Prototype business models and test assumptions
• Example: A healthcare company designed new patient-centered service offerings.

What you can expect

A typical workshop with LEGO® SERIOUS PLAY® lasts from half a day to two full days, depending on your needs. Every participant is actively involved from the first minute. Through structured building challenges, guided facilitation and collaborative storytelling, your team develops shared insights and clear outcomes.

• Professional workshop design and facilitation in English or German
• All LEGO® SERIOUS PLAY® materials for up to 20 participants
• Pre-workshop alignment on goals and expectations
• A structured agenda tailored to your needs
• Optional documentation of results (also in form of video)

Benefits for your company

• Deeper engagement – every participant contributes
• Stronger collaboration – shared models build trust and understanding
• Better decision-making – complex systems become clear and visible
• Creative breakthroughs – playful building unlocks new perspectives
• Lasting results – tangible models and shared insights remain memorable

Bring LEGO® SERIOUS PLAY® to your company

Whether you want to align your leadership team on strategy, strengthen collaboration across departments or rethink organizational structures, LEGO® SERIOUS PLAY® is a powerful tool. SkillDay has delivered workshops for companies across Europe, from small teams to large international organizations. We would be delighted to design a workshop that fits your goals.

Get in touch with us today to discuss how LEGO® SERIOUS PLAY® can enhance your workshop.